If you questioned individuals what they thought the finest wristwatch in the world is, almost every one of them would perhaps guarantee you that it’s a Rolex. The most powerful people in the history of humanity have been seen rocking a Rolex on their wrist. We all must have wondered as to why the price of this phenomenal watch is very luxurious? What is the reason why their watches are so highly-priced? Through this article, we will try to enlighten you why Rolex is a class apart.

Rolex SA is a Switzerland based luxury watch manufacturer based in Geneva. Initially, it was created as Wilsdorf and Davisby Hans Wilsdorf and Alfred Davis in London, England in the year 1905. The business registered Rolex as the brand name of its watches in 1908 and eventually became Rolex Watch Co. Ltd. in 1915. After the World War I, the corporation shifted its head office of operations to Geneva, Switzerland in order to evade hefty taxation from a recovering post-war Britain, and in 1920 Hans Wilsdorf registered Montres Rolex SA in Geneva as the new business name which eventually became Rolex SA in the following years. Since the year 1960, the Rolex has been maintained by the Hans Wilsdorf Foundation, which is a private family trust.

First of all, Rolex isn’t really like any other watch brand. You would be stunned to know that it is secretly held, self-reliant run entity, unlike most other companies.

Rolex is another world of its own: appreciated; respected; esteemed; and recognized across the world. Now and then we find it hard to digest that at the end of the day, Rolex just watches. Interestingly, Rolex does just manufactures watches and their masterpieces have taken on a part outside that of mere clock. The reason why it is often said a “Rolex is a Rolex” is that they are brilliant watches, tell the right time and also the “time” of the person wearing it.

Rolex seldom permits any outsider into its manufacturing units, but for someone who was fortunate enough to visit their four production units in Switzerland and experience first-hand how Rolex manufactures their renowned watches. Now, this seems not possible as there is a prohibition of “taking pictures” at Rolex premises. There is a very factual aura behind the production because they are comparatively locked and their processes aren’t open to the public. The luxurious brand has managed to take the notion of Swiss discreetness to a whole new standard, and in many ways that are beneficial for them. So, since we can’t present you what we that fortunate guy saw, we’d like to share with you some thought-provoking facts that every Rolex and watch lover should be aware of:

Rolex uses a different type of steel that no other competitor uses. All stainless steels are not the same. Steel is available in numerous kinds and grades and major steel watches are manufactured from a type of stainless steel called 316L. In the present time, all the steel used in the production of Rolex watches is 904L steel, and as far as we are aware of, pretty much no one else uses the same. 

Astonishingly, they have an in-house Research & Development section. Though, they take it to another level. Rolex has not one but numerous dissimilar kinds of tremendously well-installed specialized research laboratories at their several production facilities. The objective of these laboratories isn’t just to study new watches and things that can be placed into watches, but also to explore more effective and efficient production methods.

Rolex effortlessly has the classiest watch manufacturing equipment in the world. The machines and other automatic tasks are actually used for errands that we as individuals aren’t as good at. These tasks include categorization, filing, classification, and very gentle actions that comprise the type of maintenance you want a machine to handle. However, most of this equipment is still human-operated. And everything from Rolex actions to bracelets is assembled by human touch. Nevertheless, an automated machine aids with doing things such as putting on the right pressure when assigning pins, lining up parts, and pressing down hands. Interestingly, all Rolex watch hands are still set by hand via a skilled specialist.

Rolex produces its own gold. Although they have a slight handful of traders that provide them with steel (Rolex still works the steel in-house to make all the parts), all the gold and platinum is produced internally. 24k gold comes into Rolex and it is converted into 18k white, yellow, or Rolex’s Everose gold.

The entire range of Rolex Oyster case watches is systematically verified for water resistance. The process to do this verification is at watch manufacturing unit is with an air-pressure tank. A Rolex watch is positioned in a tiny compartment that is filled with air, and if there is any change in pressure, it clearly means that air has penetrated into the case. The journey of every Rolex Oyster along with other Oyster dive watches start off with this air pressure test. Seemingly, each case is well treated both before and after any movement and dial are positioned inside of it.

The viewpoint at Rolex appears to be very realistic, if the human does it better, then let the human do the task and if a machine does it better than a human, then let a machine do it. As a matter of fact, there are two reasons why rest other watchmakers don’t use machinery. First, the machines ask for big investments and, in many occurrences, keeping individuals around to do it is comparatively much less expensive. Second, they don’t have the production demands that Rolex does have. Rolex is privileged to have the capability to equip its production units with machinery help wherever required.

Rolex also has a gigantic gemological division whose sole objective it is to procure, verify, arrange, and set diamonds and other valuable stones in a range of various Rolex models. The basic includes checking the stones procured to make sure that they are legit. They can verify diamonds to make sure they are original using an X-ray machine.

An advertisement released for Rolex recently demanded that it takes approx. a year to manufacture a one Rolex watch. We were also as doubtful as you are while reading this, however, this is absolutely correct. Rolex manufactures nearly 10 Lac watches per annum, but unexpectedly, no shortcuts have opted in the manufacturing process. This clearly states that Rolex is however more concerned about the quality products it produces.

Rolex produces almost everything internally as an absolutely sheer combined manufacturer. In the present time, the only critical parts that Rolex relies on other manufacturers for all of their watches are the artificial sapphire crystals and many of the dial hands (nevertheless it is believed that the latter will convert in the next coming years). Rolex produces its own gold, cases, bracelets, dials, bezels, and movements in its internal production houses with far-fetched efficiency and excellence.

A brand like Rolex can pay for all the most beneficial machines, but also that Rolex devotes into developments and systems that are tightly-held business secrets. The actual value lies inside the Rolex production units are their tools and skill to execute the knowledge, which no one could duplicate even if they had a replica of their facilities.